About the event
"The strangest shopping begins in Busan!"
An exhibition that recorded a cumulative 100,000 visitors in Seoul arrives in Busan in July.
It is a participatory exhibition where you read the texts left behind by more than 70 teams of creators from music, magazine platforms, creators, independent publishing, illustration, and more, 'shop' for the sentences that speak to you, and 'edit' them into a story of your own.
Meet the insights of a wide range of creators, including LUCY, Nell, Longblack, Kim Toesa, and Haetal Company, and enjoy children's content prepared with Sakyejul Picture Books, Gilbut Children, and Ddukddak-ssi, making it a good place to spend a special time indoors with your children during the summer vacation.
Collect the texts you like and complete your very own one-of-a-kind 'My Book.'
○ Period: 2026. 7. 17 (Fri) ~ 11. 1 (Sun)
○ Venue: P.ARK 2F, 180 Haeyang-ro 195beon-gil, Yeongdo-gu, Busan
○ Host / Organizer: Urbanplay
○ Cooperation: P.ARK Busan
○ Details:
- Exhibition tickets: https://nol.yanolja.com/ticket/products/26006746
- Ultra Department Store Instagram: https://www.instagram.com/ultra.dept/
- Ultra Department Store website: https://www.ultradept.co.kr/
○ Participating teams: 71 teams in total, across five sections: B-Side Records (music), Insight Tasting Corner (magazines and media), Creator Culture Center, Reading Square (publishers), and Text Shopping Club (illustrators and makers). Participants include LUCY, Nerd Connection, Daybreak, Nell, Seodo Band, Yozoh, Longblack, Kim Toesa, Haetal Company, and Ddukddak-ssi.
Getting there
P-ARK Busan
